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Showing posts from February, 2022

The Element You Are Missing When it comes to Employee Attraction & Retention- Employment Branding To Attract Neurodistinct Talent

  The Element You Are Missing When it comes to Employee Attraction & Retention- Employment Branding To Attract Neurodistinct Talent By Carole Jean Whittington   We were at dinner recently and a friend asked the group, “What do you think it’s like to work at Google?”   The replies ranged from “fun, creative, casual, cutting edge, innovative, outside the box thinking, you matter as an employee, excellent pay and inclusive.”   I think we all agreed it would be amazing to work at Google.   And since none of us at dinner that night have ever worked for Google, I think it is a great example of how powerful employment branding can be. Most of us are very familiar with product or company branding, think Nike and the swish logo and tag line “Just….” You filled in the blank with “do it” didn’t you?   The most globally recognizable company brand right now after two years of lock down is the happy image on the side of a brown box waiting on your front porch- the Smile on an Amazon bo